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Time to tell your story.
Who you are in the world is important. And the best way to get your message across—from a bold LinkedIn profile to stellar social media posts—is by calling in the experts.
I write memorable copy for great brands.
For decades I've told the stories of celebrities via magazines, TV and digital columns. Now I make businesses and entrepreneurs shine.
Biographies & Blog Posts
Website Copy
These are your new business cards. They need to sing. Bad Mother Media makes you stand out from the crowd with clean informed copy. No cookie cutter profiles on our watch.
An overhaul? Starting from scratch? Whatever shape your site is in Bad Mother Media promises to make the words snappier and sexier with great SEO.
EDM Production
Our experience includes producing EDMs for a daily audience of over 250K. That means from copy to design and hitting send, we'll get your newsletter out to your target audience.
I'm Kate Halfpenny.
For decades I've written about other people while raising three of my own.
I'm an award-winning journalist, editor and content creation expert inspired by words, nostalgia, vodka cocktails and Dave Grohl.
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Writing is tough, even for writers. We all know just writing something original and meaningful in a birthday card can be hard. Because writing is a specialty that involves tone, message, subtle calls to action, humour, research, authenticity. Just like you wouldn’t remove your own appendix, why should you trust words that will build your personal brand’s reach, recognition and revenue to someone who’s not an expert?
Bad Mother Media is your one-stop shop for anything that needs to be written. From columns, media features and opinion pieces to LinkedIn biographies, blogs, social media content, press releases or even that wedding speech people will still tear up about years later, we can do it all. Fast. Expertly. No faffing around. Just great, clear, memorable writing from one of Australia’s most experienced and trusted content creators.
We can take your story—your professional or personal brand—and turn it into something funny, poignant, and accurate that sounds totally like you wrote it yourself.
Client Testimonials
Katrina McCarter
Founder, Partnership Mastery
Dan Burgess
Founder, The Phoenix Experience
As a business owner, it can be very hard to communicate what it is we do and how we do it. That is why I love Kate's process. She has a unique ability to draw out our skills, talents and ability and presented in a way that's understandable to our customers. And that's a truly valuable gift.
Working with Kate is a joy—she is an outstanding writer who works both autonomously and to a brief, and delivers excellent copy on time. Her experience means she can do literally anything with words.
Louise Talbot
News editor at The New Daily
In research, writing and production, Kate weaves a wealth of skills on any platform. She demonstrates a not-often-seen desire in our media landscape to tick all the boxes before signing off on any piece of work, whether it be in print journalism, magazine features, content writing on websites or TV and radio commentary. This means the final product is polished, smart and full of punch. She not only fills the brief but adds in her flair, style and joie de vivre.